In partnership with

Hi there,👋
Today, I want to share something every UGC creator needs to hear: the do’s and don’ts of making content that actually connects — and converts.

Whether you're pitching your first brand or trying to improve your portfolio, these tips will help you avoid common mistakes and stand out with content that feels real, not forced.

Let’s dive in 👇

✅What You Should Do

1️⃣Proper Setup

You don’t need a pro setup — just a clean background and soft, even lighting that flatters both you and the product. A bit of natural shadow adds depth and makes your video feel more polished and intentional, without being overproduced.

2️⃣Show the Product Clearly

Don’t just flash the product — show it in action. Give people a clear look at the packaging, how you use it, and the results. The more visible and real it feels, the more likely your audience (and brands) will trust what they see.

3️⃣Keep It Natural

Talk like you would to a friend — no need for a script or salesy language. Brands love UGC that feels real and relatable, and so do audiences. Be yourself, share your honest take, and let your personality come through.

🚫What to Avoid

1️⃣Bad Lighting & Overexposure

Lighting can make or break your video. When it's too harsh or overexposed, important details get lost — your skin tone may look unnatural, and the product can appear washed out or unflattering. Soft, natural light or a well-placed light source makes a huge difference in quality and mood.

2️⃣Bad Angle and Poor Framing

If your shot’s too far or the angle’s off, people can’t really see what you’re doing — the product, how you use it, or what it actually does. Keep it close, clear, and focused so your viewers (and brands) don’t have to squint or guess what’s going on.

3️⃣Shaky and/or Blurry Footage

No matter how good your message is, shaky hands or blurred visuals can make your content feel rushed and unpolished. Use a tripod, rest your elbows on a surface, or stabilize your phone to keep the footage clean and easy to watch. It shows care and effort in your work.

What If You Shifted Just 15% of Your Ad Budget?

Prime Day is behind us, and Q4 is right around the corner. If you’re rethinking how to get more out of your Amazon ad budget, now’s the time to run the numbers.

Use our Affiliate Shift Calculator to model how reallocating a portion of your Amazon ad spend into affiliate marketing could improve ROAS without increasing your overall budget.

You’ll get a custom forecast built by a real affiliate expert (not a generic tool), tailored to brands doing $5M+ in revenue. Here’s how it works:

• Submit a few key data points from Seller Central

• Our team models your affiliate forecast

• You receive a custom scenario showing what affiliate could unlock

With another Prime Day expected in October, it’s the right moment to reassess your media mix. See what’s possible when you pay for actual outcomes.

See Your Affiliate ROAS Potential