E-Commerce Ads #17

Overnight, The Foldie, Birddogs

In partnership with

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Ad 1: Oats Overnight

What works: This ad is hilarious and nosy in the best way. Blurred faces, deep voices, and a “caught in the act” vibe? Total scroll-stopper. Then it smoothly pivots to why Oats Overnight is legit. Funny and effective. EGC at its best. 🎭🥣

What to improve: Lean into the drama even more with on-screen text like “We weren’t supposed to film this…”—instant intrigue. CTA: Spill the oats. Watch now. 👀

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Ad 2: The Foldie

What works: This lo-fi UGC ad for The Foldie feels like a real convo—because it kind of was. Shot in one take, casual setup, and totally testable. The hook? Top caption opens a loop that plays on pure curiosity. You’re watching to see what happens, not realizing you’re mid-ad. That’s how you beat sales friction. 👀🎬

What to improve: Try tightening the intro by jumping straight into the dialogue. You only have seconds—make them count. CTA: We’ve got Q2 slots open. Apply today + get a free ad for your brand. 🎁🚀

Ad 3: Birddogs

What works: This street interview flips the script—“We found the CEO on the street.” It’s a genius angle that makes the promo feel natural, not forced. Of course the CEO’s gonna rave about the product—it’s believable, and that’s what makes it work. 👟🎤

What to improve: Push the realism even more. Use ambient street noise, quick cuts, and minimal polish to sell the “we just ran into them” vibe. CTA: Ditch the fake convos. Put your CEO on the street and let them talk. 🧢📹