E-Commerce Ads #7

Psychology-Based, Attention-Grabbing, Masterclass.com

February 12, 2025

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Ad 1: Opal


What works: This ad is a perfect example of using psychology to grab attention! 🤯 The paraprosdokian technique creates an unexpected twist, making the reader pause and reinterpret the message. That moment of surprise releases dopamine, making the ad more engaging and memorable. It’s a clever way to stop the scroll and keep people hooked. Plus, with 55 days running, it’s clearly performing well! 🚀

What to improve: While the surprise factor is strong, reinforcing the brand’s key benefit right after the twist could make it even more impactful. A seamless transition from the hook to the value prop would ensure people stay engaged. 😊

Ad 2: Loop


What works: This ad brilliantly taps into regret aversion! 🛑 No one wants to make a bad decision, and Loop smartly eases that fear with a “100-day free returns” policy. The CTA is a game-changer—it reassures potential buyers and removes the risk of regret. The fact that they shifted from a more generic CTA to this shows they know what works! 💡

What to improve: The messaging is solid, but it could be even stronger with a quick customer testimonial or a stat showing how many people keep their purchase. Adding proof would make the “no regrets” promise feel even safer. 🔥

Ad 3: MasterClass


What works: MasterClass knows how to use psychology to its advantage! 🎓 The Generation Effect makes the ad more interactive by prompting viewers to mentally fill in the blanks with their own goals. This extra engagement boosts memory retention and makes the ad feel more personal. It’s a smart way to make people feel connected to the brand and remember it long after they scroll past! 🧠

What to improve: The ad could take this even further by incorporating an actual interactive element—like a poll or quiz—to deepen engagement. More participation = more impact! 🚀

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