E-Commerce Ads #9

Automation Bias, Labor Illusion, Hyperbolic Strategies 🤫

February 19, 2025

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Ad 1: Motion


What works: Motion knows exactly how to tap into Automation Bias! 🤖 By positioning their app as an AI-powered tool that automatically prioritizes tasks, they make it easy for people to trust the technology over manual effort. The fact that "AI" is mentioned 24 times on their homepage shows they know what sells! With 220 days running, it’s clear this ad is doing something right. 🚀

What to improve: While automation is a strong hook, reinforcing how Motion's AI is better or smarter than alternatives could make it even more convincing. A quick comparison or proof point would take it up a notch! 🔥

Ad 2: StoryBrand


What works: StoryBrand masterfully uses the Labor Illusion to boost credibility! 📖 When Donald Miller says he spent 10 years researching story and its impact on business, it instantly makes the framework feel valuable and refined. Customers love knowing they’re getting something backed by years of expertise. With 479 days running, this approach clearly resonates! 👏

What to improve: It’s already strong, but adding a specific result or success story could make the impact even clearer. If 10 years of research led to a proven formula, showing that formula in action would be the cherry on top! 🎯

Ad 3: Happy Mammoth


What works: This ad nails Hyperbolic Discounting! ⏳ Instead of vague promises, it sets clear, short-term milestones—“feel the first calming effects” on Day 1, then see results at weeks 1, 2, and 4. This makes the benefits feel immediate and attainable, encouraging customers to take action. With 650 days running, it’s clearly doing its job! 🏆

What to improve: The ad could boost urgency even more by adding a time-sensitive incentive, like a limited-time discount. If people already feel the results are fast, giving them a reason to buy now would seal the deal! 🛍️