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👋 Hey there, welcome back to POV: Ads + UGCs Unlocked!
Today, we’re diving into some ✨ must-have tools ✨ to help you create scroll-stopping ads and UGC video content.
Whether you're a creator, brand, or somewhere in between — these picks can help speed up your process and boost quality.

🎉 This is Part 1 of our 2-part tools series — covering the best video editing apps you need in your content toolkit. (Don’t worry, Part 2 is coming next week with tools for scripting, organizing, and more!)

Let’s dig in! 🔍🎬

🛠️ Tools That Make Video Editing a Breeze

1️⃣Capcut: The Go-To Tool for Video Editing

CapCut is a go-to video editing app for many UGC creators and ad makers. It’s super beginner-friendly, easy to access, and packed with free features that are more than enough to get started. Whether you’re trimming clips, adding captions, or syncing to trending sounds, CapCut makes editing simple. PS. No pro skills needed 😉.

✅ Pros:

• Completely free with tons of features

• Beginner-friendly interface

• Great for mobile and desktop editing

• Built-in effects, captions, and templates

• Easy export to TikTok and other platforms

⚠️ Cons:

• Limited advanced editing capabilities

• Some features require internet connection

• Watermark appears on certain exports (if not removed manually)

2️⃣Inshot

InShot is another popular mobile editing app, especially for creators who want fast, polished content without a computer. It’s great for trimming clips, adding text, transitions, and music. It is perfect for quick UGC-style edits.

✅ Pros:

• Simple and user-friendly interface

• Great for quick edits on the go

• Built-in music library and transitions

• Custom canvas sizing for Reels, TikTok, etc.

⚠️ Cons:

• Free version includes watermark and ads

• Limited advanced editing tools

• Best for mobile-only creators — no desktop version

3️⃣Adobe Premier

Adobe Premiere Pro is a powerful, industry-standard editing software used by professionals — and some advanced UGC creators. It offers total control over your content, ideal for high-quality ads or long-form videos. Best for those ready to invest time (and money) into more polished content.

✅ Pros:

• Pro-level features and customizations

• Supports complex edits, effects, and color grading

• Integrates with other Adobe tools (Photoshop, After Effects)

• Ideal for brands and advanced editors

⚠️ Cons:

• Steeper learning curve

• Monthly subscription required

• Requires a more powerful computer setup

• Overkill for simple edits or beginner users

🎬 Quick Summary: Video Editing Tools

💡 Write It Right: Scripting Tools You’ll Love

1️⃣Copy.ai

Copy.ai is a scriptwriting lifesaver — especially when you’re stuck or out of ideas. This AI-powered tool helps you quickly generate video scripts, captions for your Reels or posts, and even ad copy. Just input a few keywords or prompts, and let it do the heavy lifting.

✅ Pros:

• Fast script and caption generation

• Great for overcoming creative blocks

• Easy to use with minimal input

• Useful templates for ads, hooks, and more

⚠️ Cons:

• Content may need tweaking to match your tone

• Not always 100% accurate — best used as a starting point

• Limited features on free plan

2️⃣Jasper

Jasper is another powerful AI writing assistant that’s perfect for creators and marketers looking to generate high-converting scripts and captions fast. It’s especially helpful for writing persuasive copy — think ad hooks, CTAs, and structured UGC scripts.

✅ Pros:

• AI trained specifically for marketing and ad content

• Great for creating compelling, high-converting scripts

• Offers templates for short- and long-form content

• Supports multiple tones and brand voices

⚠️ Cons:

• Paid plans only (no truly free version)

• Can sound formulaic without editing

• Best suited for users with some writing/marketing background

3️⃣Influee

Influee is built with UGC creators and brands in mind. It’s not just a scripting tool — it helps you generate creative briefs, content outlines, and even storyboards. Perfect for creators working with brands or planning structured UGC videos.

✅ Pros:

• Tailored for UGC content and brand collabs

• Helps with briefs, scripts, and shot lists

• Great for keeping content organized and on-brand

• Visual and user-friendly interface

⚠️ Cons:

• May be more useful for teams or brand partners

• Less flexible than AI writers like Jasper or Copy.ai

• Limited free features

🧩 Quick Comparison: Which Scripting Tool is Right for You?

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